The region’s diversity, fast pace and large populations make it difficult to understand without sufficient detail.
With each country being so different from the next in almost every way, there are no blanket answers or solutions.
Rapid technological advances, urbanisation and melding industries means that ASEAN markets are constantly shifting.
Each market has a vast number of players that cater to varied tastes at all price points. Increasingly savvy consumers have their pick.
Diverse Landscape
Fast Moving
Fragmented
With each country being so different from the next in almost every way, there are no blanket answers or solutions.
Rapid technological advances, urbanisation and melding industries means that ASEAN markets are constantly shifting.
Each market has a vast number of players that cater to varied tastes at all price points. Increasingly savvy consumers have their pick.
Data collection is dictated by industry which means the data is biased towards supporting existing ideas.
Data collected is one dimensional and siloed because it is taken from a specific perspective. As a result, it lacks nuance.
Conventional data capture is slow and insufficiently frequent. Data across industries cannot be connected for greater insights.
Dattel provides a holistic understanding of your consumers so you can find and acquire new customers while retaining and growing your existing base.
Discover previously unidentified potential customers from parallel industries and markets
Get a nuanced 360 view of your customers that will allow you to craft targeted communications
Holistic customer data means more opportunities for you to identify and capitalise on consumers’ unanticipated consumption behaviours
Get the data you need to inform your business strategy.
Build customer personas using factual consumer data
Determine actual brand equity before, during or after campaigns
Identify consumer’s movement, point of interest and sales channels
Recognise purchase likelihood and frequency to predict consumer trends
The Dattel Methodology takes a bottom up and holistic view of the consumer. Together with data captured via different methodologies and technology, get trustworthy data that can be cross-tabulated for deeper insights.
Our up-to-date longitudinal data from 10 verticals, 4 typologies and 3 dimensions can be explored and cross tabulated to give an unprecedented level of agility and depth.
We continuously gather data using multiple channels like our app, home sensors and more so you get timely and multifaceted insights on your consumers.
Our vetted ASEAN panelists provide responses that are quality assured for falsification free data you can trust, or your money back.
Visualise and stack on-demand ASEAN market consumer data easily on our agile and intuitive platform to gain new insights.
As we all know, Data is the new Oil. With a company like Dattel, organisations are now able to access a wealth of valuable data that can help to better define and refine into valuable insights that in turn, drives better creativity and growth for clients.
Maureen Tan Andersen
Chief Executive Officer, Thailand
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