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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Going beyond marketing demographics September 2019
We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data Hannah Diddams (Advertising Intelligence Analyst at Google) […]
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Data Science
The Next Generation of Big Data
PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]
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Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]
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Dattel CEO, Ashran Dato’ Ghazi, Shares Why Being Data Aware is Critical for Businesses’ Digital Transformation
By being data aware, decision makers will not be overwhelmed by the prospects of digital transformation 23 July 2019, Petaling […]
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Vertical
Where Did Urban ASEAN Households Buy Groceries?
In Indonesia and Malaysia, some types of grocery stores are distinctly more popular than others, which is not the case […]
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Vertical
What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]
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