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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Consumer Behaviour
The Rise of Behavioural Data for Marketing, Strategy and Innovation
Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]
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Consumer Behaviour
Reimagining ASEAN Consumers – Report #1
This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]
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Marketing
Building Holistic & Data-Driven Consumer Personas
Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]
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Consumer Intelligence
SPM 2019 – Kepentingan Data Untuk Perniagaan Masa Kini
Originally posted on Berita RTM’s youtube channel
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Dattel Shares Holistic Consumer Persona Framework
As business entities are more data-aware, the importance of getting the right interpretation to get actionable insights can no longer […]
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More companies turning to data-driven insights
Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]
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