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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
8 Pre-COVID19 Consumer State of Mind
Highlights of a study on consumers’ state of mind and priorities in Indonesia, Malaysia & Thailand at the beginning of […]
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Wunderman Thompson and Dattel Unveiled Findings from A Survey of Thai People’s Purchasing Behaviours During COVID-19
The new survey finds Thais most worried in APAC about COVID-19 impact on the economy, resulting in changes in purchasing […]
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Dattel Launches “COVID-19 Insights Circle” to Support Businesses to Adapt to Behavioural Shifts Among ASEAN Consumers
A data-driven industry support group to understand the possible “new normal” behaviours of ASEAN consumers. 27 March 2020, SINGAPORE: As […]
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Universal Consumer Persona
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]
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Dattel Officially Launches the Latest Consumer Intelligence Console Powered by A.I.
Businesses must be ready to adapt to new methodologies of market segmentation to stay ahead of the competition in the business […]
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AyTech Championed IDEAHACK by Dattel 2019
UTP final-year student announced as the winner of first innovation initiative by Dattel 18 Feb 2020, PETALING JAYA: A final-year […]
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