Pathfinder Listings

Constructing effective consumer messaging

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

6 types in creating marketing communication

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]

Why you need to get your marketing communications right?

There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]

Marketing

Types of Customer Segmentation You Can Start Using Now

If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded […]

Putrajaya’s MyDigital Blueprint Initiative Needs To Move Forward With 4 Core Pillars

Chief Executive Officer (CEO) of Dattel Group, Ashran Dato Ghazi said that the government’s MyDigital — the Malaysia Digital Economy […]

MyDigital & Blueprint Ekonomi Digital Malaysia

CEO Dattel Asia, Ashran Dato Ghazi memberi pendapat berikutan majlis pelancaran MyDigital & Blueprint Ekonomi Digital Malaysia yang dilancarkan oleh […]