Pathfinder Listings

OHSEM ADS 2022 targets to impact 3,000 SMEs

OHSEM ADS 2022 targets to impact 3,000 SMEs Access to New Advertising Technology to Accelerate ROI with the Power of […]

3 reasons why your Facebook targeting is not working and how you can fix them!

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?  This […]

8 Pre-COVID19 Consumer State of Mind

Highlights of a study on consumers’ state of mind and priorities in Indonesia, Malaysia & Thailand at the beginning of […]

Consumer Behaviour

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

Marketing

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

Vertical

Where Did Urban ASEAN Households Buy Groceries?

In Indonesia and Malaysia, some types of grocery stores are distinctly more popular than others, which is not the case […]

Vertical

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

Vertical

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]