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Going beyond marketing demographics September 2019

Marketers have been told for a long time that when we rely on demographic data alone, we get only a one-dimensional view of our...

Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost...

55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

Econsultancy has published its 2019 Digital Trends report , in partnership with Adobe, the ninth year running we have conducted this...

The impetus behind real-time business intelligence

With the marketplace and product lifecycle operating under a constant threat of rapid innovation and change, customer intelligence holds...

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