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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry

Why you need to get your marketing communications right?

With social media came the defragmentation of markets. Brands suddenly had a bigger audience, but it also meant that smaller, more agile...

Types of Customer Segmentation You Can Start Using Now

If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded consumers, then you...

Putrajaya’s MyDigital Blueprint Initiative Needs To Move Forward With 4 Core Pillars

Chief Executive Officer (CEO) of Dattel Group, Ashran Dato Ghazi said that the government’s MyDigital — the Malaysia Digital Economy...

MARKETECH APAC Top 5 Stories for December 2020

MARKETECH APAC started five months ago with a vision to provide an ecosystem for all marketing and marketing tech brands in the Asia...

Dattel to Uplift 10,000 Businesses in Malaysia with RM 50 Million Data Fund

This initiative ensures that businesses in Malaysia have the necessary access to accurate data which are usually made available only to...

Best Consumer Intelligence Company in South East Asia Business Awards 2020

APAC Insider Magazine announces Dattel as the Best Consumer Intelligence Company in the 2020 South East Asia Business Awards. 7 August...

Why Marketers Should Shift Focus Beyond Just First-Party Data

Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those...

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts have...

More companies turning to data-driven insights

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big data to seek...

Marketers should use a wide variety of criteria to choose third-party data vendor

For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys...

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