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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Why Marketers Should Shift Focus Beyond Just First-Party Data
Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those...
From hair salons to gyms, experts rank 36 activities by coronavirus risk level
As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts have...
More companies turning to data-driven insights
Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big data to seek...
Marketers should use a wide variety of criteria to choose third-party data vendor
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys...
Going beyond marketing demographics September 2019
Marketers have been told for a long time that when we rely on demographic data alone, we get only a one-dimensional view of our...
Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost...
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report , in partnership with Adobe, the ninth year running we have conducted this...
The impetus behind real-time business intelligence
With the marketplace and product lifecycle operating under a constant threat of rapid innovation and change, customer intelligence holds...
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