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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
New Persona Analytics dashboard for you to try out on Voyager
Last weekend we released a few updates on Voyager. Here is what we have done. Identity x Values Persona Analytics There are now four sets...
HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS
Advertising agencies are under immense pressure to keep clients happy, and especially more so now that they have developed both higher...
3 reasons why your Facebook targeting is not working and how you can fix them!
This means that for every five Facebook users, one user is looking to buy something. Meanwhile, almost 60% of users are on Facebook to...
Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers
1. Focus Resources on those that matters. Non Active Users are customers that have a low propensity to the product / service in terms of...
Constructing effective consumer messaging
Like many other famous slogans, Nike’s was the product of creative heads in an ad agency coming together. But slogans and marketing...
6 types in creating marketing communication
1. Set your objective This essential step for successful marketing communication is to define what your goal will accomplish. Many...
Why you need to get your marketing communications right?
With social media came the defragmentation of markets. Brands suddenly had a bigger audience, but it also meant that smaller, more agile...
Types of Customer Segmentation You Can Start Using Now
If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded consumers, then you...
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