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3 reasons why your Facebook targeting is not working and how you can fix them!

"Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?" This means that for...

OHSEM360 to equip SMEs with cutting-edge AI and data marketing solutions

KUALA LUMPUR: Media Prima Berhad , in collaboration with Dattel Asia Group, is set to host OHSEM Marketing 360 (OHSEM360), a platform...

OHSEM ADS 2022 targets to impact 3,000 SMEs

OHSEM ADS 2022 targets to impact 3,000 SMEs Access to New Advertising Technology to Accelerate ROI with the Power of Data Dattel Asia...

New Persona Analytics dashboard for you to try out on Voyager

Last weekend we released a few updates on Voyager. Here is what we have done. Identity x Values Persona Analytics There are now four sets...

HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS

Advertising agencies are under immense pressure to keep clients happy, and especially more so now that they have developed both higher...

3 reasons why your Facebook targeting is not working and how you can fix them!

This means that for every five Facebook users, one user is looking to buy something. Meanwhile, almost 60% of users are on Facebook to...

Dattel & EasyStore signs MOU & launches #CelikDataEcommerce

Empowering 1,000 online business with actionable data analytics PETALING JAYA, MALAYSIA. Thursday, 8 July 2021. – Dattel Asia Group, a...

Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

1. Focus Resources on those that matters. Non Active Users are customers that have a low propensity to the product / service in terms of...

Constructing effective consumer messaging

Like many other famous slogans, Nike’s was the product of creative heads in an ad agency coming together. But slogans and marketing...

6 types in creating marketing communication

1. Set your objective This essential step for successful marketing communication is to define what your goal will accomplish. Many...

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