Pathfinder Listings
Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
New Persona Analytics dashboard for you to try out on Voyager
At Dattel, we are always working hard to make your Voyager experience more satisfying. Last weekend we released a few […]
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HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS
The client is a passenger, and as their agency, you need to get them to their desired destination. Advertising agencies […]
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3 reasons why your Facebook targeting is not working and how you can fix them!
Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes? This […]
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Universal Consumer Persona
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]
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Consumer Behaviour
Reimagining ASEAN Consumers – Report #1
This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]
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Marketing
Building Holistic & Data-Driven Consumer Personas
Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]
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