Pathfinder Listings
Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Data Capture
Why Marketers Should Shift Focus Beyond Just First-Party Data
Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those definitions took work. […]
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Consumer Intelligence
Discovering Business Opportunities with Consumer Intelligence
Originally posted on Bernama TV’s Facebook
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Consumer Behaviour
PKPP: Rakyat Malaysia yang suka ‘stream video’ rupanya suka makan di luar
KUALA LUMPUR: Majoriti rakyat Malaysia dilihat tidak akan bertoleransi terhadap penularan pandemik COVID-19. Menerusi tinjauan yang dilakukan firma kajian kepenggunaan, […]
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Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic
Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]
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Dattel Launches “COVID-19 Insights Circle” to Support Businesses to Adapt to Behavioural Shifts Among ASEAN Consumers
A data-driven industry support group to understand the possible “new normal” behaviours of ASEAN consumers. 27 March 2020, SINGAPORE: As […]
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Consumer Behaviour
The Rise of Behavioural Data for Marketing, Strategy and Innovation
Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]
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